Elisa is one of Finland's largest mobile device retailers. We want to increase sales of used and refurbished phones. Extending the life cycle of a phone is a significant way to reduce that device’s carbon footprint, as most of the environmental impact comes from the production of the device.
How recycling at Elisa works
- Customer brings a broken or outdated phone to the store.
- Our partner assesses the condition of the device and based on that, directs it to either repair or dismantling.
- If the device is to be disassembled, it is carefully emptied, after which working parts can be removed from the device to become spare parts for other devices. In devices that cannot be repaired, and the parts cannot be used as they are, however, there is still an extremely large amount of important raw materials that can be reused.
- In this case, all possible raw materials such as gold, silver, palladium, copper and aluminum are separated from the device. Up to 99% of the materials can be removed.
- These raw materials can be used as raw materials for new phones, so we save natural resources when virgin raw materials are not needed.
- If the device goes in for refurbishing, it is always subjected to data security processing and careful emptying. Recycling devices is therefore data secure.
- During refurbishing, the device is serviced and thoroughly repaired to like-new condition.
- Now the device is ready for sale again, which will enable the new owner to avoid up to 80 kg of CO2e emissions. The average shelf life of a smartphone is only 1.8 years, and with these measures it can be significantly extended.