Digital sustainability

We secure people’s privacy in a safe and reliable digital environment

For us, in practice, digitalisation means, for example, more equal participation in society, a more equitable working life, a more flexible work culture, more resource-efficient operations and better productivity. With data we can automate operations, deliver better services, and create new and innovative solutions.


We also understand the challenges that digitalisation and electronical operations may cause.  Cybersecurity is necessity for individuals, services and products. Thus reliability, data security and privacy of our ICT services and processes are even more important. We have over 2.8 million consumer, corporate and public administration organisation customers who we serve in Finland, Estonia and internationally. A profound understanding of our stakeholders’ needs is a prerequisite for developing our services to comply with their changing needs. 


Elisa Digital Sustainability in brief

Material topics

  • Ensuring cyber security and privacy protection
  • Driving accessibility and ease of use services
  • Promoting ethical data management

KPIs

See performance 2020

  • 100% of Elisa employees have completed data protection training (Finland)
  • Cyber security in relation to cyber security index
  • Reducing the number of disturbances
  • Number of cyber security exercises with large corporate customers and authorities (new, 2022)

Risk Management

Elisa sustainability risk management

Policies and Guidelines

Governance bodies

Security and data protection (cyber security, data privacy, data request management):

  • Elisa Executive Board > Elisa Security Steering Group
  • Elisa Chief Security Officer (CSO)
  • Elisa Chief Information Security Officer (CISO)
  • Elisa Data Protection Officer (DPO)
  • Elisa Estonia Data Protection Officer (DPO)
  • Head of Privacy 
  • Chief Data Officer
  • Accessibility, network management, data analytics and automation:

    • Elisa Executive Board > Production 

    Employee awareness

    • Ongoing internal trainings for Elisa personnel in data privacy, cyber security, and accessibility. 
    • Internal cyber community, data protection ambassadors, accessibility working group. 

    Focus areas

    Digital trust 

    Cooperation and services to enhance cyber security

    Cyber risks combine events affecting data systems and the physical world in new kinds of threats to the functioning of the general public, companies and society.

    As a pioneer in cybersecurity monitoring in Finland we established our internal CERT team back in 2004, and it has expanded to Cyber Security & Service Operations Center. 

    In 2015 we opened Elisa Cyber Security Centre for corporate customers. It is a service independent of operators and device manufacturers and monitors the IT environments of several major Finnish organisations. 

    As a provider of national critical infrastructure, we design our services and implement our systems with continuity and security considerations in mind.

    We promote collaboration and continuous improvement both through internal cyber exercises and together with our customers and authorities. Cooperation with our customers, communities, authorities and other companies and business organisations is important ensuring both standby and readiness capability and development of cyber security.

    We offer our customers services in combating cyber risks and preparing for emergencies.

    For consumers: 

    For corporate customers: 



    Services for everyone

    Including everybody into digitalisation in the society is utmost important for us. Safety, accessibility and ease of use of our inspirational services are the most important issues when developing the customer experience. The key goals of our service design are ease to use, accessibility, security, productivity and experientiality.

    Our aim is to design services based on needs of our customers. The excellence in customer encounter is ensured by regularly inviting our customers to both meet our service designers and to test our current and coming digital services. To meet the needs of our multi-culture customers aim to develop our services in different languages and with clear language.

    Online services are increasingly used with mobile devices. To ensure the best user experience, all Elisa's services are designed first for small screens and after that to be responsive in larger once. We also work continuously to develop online services to ensure an equal service experience, accessibility and ease of use. We collect targeted feedback on this development work, e.g. senior citizens and special groups such as the visually impaired.

    The inspiration, usefulness, safety, accessibility and ease of use of the services are our goals for continuous development. Our goal is to design services according to the needs of our most challenging customer, so that the services are certainly accessible to everyone (Design for all).

    Designing for children's right guide

    Artificial Intelligence opportunities and challenges 

    In addition to automation, machine learning and artificial intelligence offer tremendous opportunities for developing operating models, data usage, and services and service experiences.

    We are also developing solutions utilising AI for our customers through our digital management applications, the Elisa IoT -platform, the Elisa Smart Factory -platform and machine-to-machine interfaces. 

    In order to learn, we are continuously implementing pilot projects where we study, for instance, opportunities to improve the user experience for our customers with AI-based applications and services. 

    We have identified the inherent challenges of AI and introduced Elisa’s Ethical Principles for Artificial Intelligence, which are used in the development of AI applications and in AI training.  


    Functioning society and safe services

    Our task and important role in Finnish and Estonian society is to ensure comprehensive and reliable mobile and data communication connections and secure functioning society. We comply with the universal service obligation defined in legislation both in Finland and Estonia.

    Utilisation of digital services requires a reliable and ever faster nationwide network. We measure the coverage and availability of our network with a population coverage indicator. In addition to that we track to an independent study ‘coverage of the operators’ networks in Finland conducted by ECE Ltd.

    Our investments in information networks in Finland and in Estonia enable operational reliability and speed improvements of digital services.

    Construction of mast, base and broadcasting stations require municipal permits and good cooperation with municipal and private condominiums and landowners. We utilise joint sites with other industry operators for our base stations. More than half of our base stations are situated in joint sites.

    Continuous scanning and analysing of our information networks enable our proactive approach in management of disturbances. Elisa network disturbance map

    The use of mobile network is safe

    There are several finalised and ongoing international academic studies about safety of the radiofrequency radiation generated from base stations and mobile phones. Based on study results independent expert panels have concluded that at present there is no evidence that exposure1) below current maximum values would cause verified harmful health effects. 

    5G is not essentially different technology compared to other mobile technologies. 5G construction will follow the regulations of the Finnish Radiation and Nuclear Safety Authority (STUK). The number of 5G base stations will be significantly lower than other mobile base stations for a long time.

    In Finland, the safety of the mobile phone networks is monitored by the Radiation and Nuclear Safety Authority (STUK), whose decisions and regulations are based on scientific research findings. In Estonia the authority is The Environmental Board of the Environmental Ministry.

    We follow actively related international research and instruction given by authorities. In addition, we participate to the cooperation with industry to mitigate the harmful effects of radio frequency radiation by e.g. careful planning of base station locations.  We are expert member on the Electromagnetic Fields (EMF) advisory board.

    Reliable information about the subject is available, for example, at the following addresses:

    More information (in Finnish) about the health effects of mobile communications mobiilijaterveys.fi


    1) The SAR (Specific Absorption Rate), a measure of the absorption rate of a radio frequency emission device, is used to measure the effect of a radio wave on the tissues of the head or body. Its unit is W/kg. The maximum SAR value for mobile phones of 2W/kg has been established by Decree 294/2002 of the Ministry of Social Affairs and Health. The limit value is well below the exposure level that has been found to have an adverse effect. Mobile phones have been tested at STUK since 2003 and other terminals have been tested since 2013. The SAR values of the measured phones and terminals have varied between 0.2 and 1.4W/kg. The SAR value of any equipment tested at STUK has not exceeded the limit value. For exposure of mobile phones to the head, the tests shall be performed according to the requirements of the international standard IEC62209-1