Sustainable Brand Index
The Sustainable Brand IndexTM is Europe's larget independent responsibility survey conducted annually since 2011. The survey is based on consumer interviews and examines consumers' perceptions of over 1,500 brands. The 2022 survey interviewed a total of 70,000 respondents in the Nordic countries, the Netherlands, Estonia, Latvia and Lithuania. In Finland, 9,150 consumers were interviewed for the survey. The sample represents the demographic structure of the country. The survey was conducted in November 2021 - February 2022.