Sustainable Brand Index
The Sustainable Brand IndexTM is Europe's largest independent responsibility survey conducted annually since 2011. The survey is based on consumer interviews and examines consumers' perceptions of over 1,500 brands. The 2022 survey interviewed a total of 80,000 respondents in the Nordic countries, the Netherlands, Estonia, Latvia and Lithuania. In Finland, 12,00 consumers were interviewed for the survey. The sample represents the demographic structure of the country.